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Reading Time: 3 minutes This Monday Hilton Worldwide officially launched the new Tru brand to the midscale hotel market. Hilton already has 102 Tru franchises signed with 30 more in the pipeline. Base4 is excited to be working on designs for several of these throughout the US. With the Tru flag, Hilton is targeting a cross generation of travelers who respond to a mass appeal product. The standard Tru prototype will feature a large 2,800
Tagged under: Brand Standards