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A closer look at WoodSpring Suites development

Monday, 09 September 2019 by Base4
Reading Time: 4 minutes The extended-stay market has been hot among developers. This segment has many contenders, ranging from midscale to upscale, catering to different guest demographics. Featuring one of the most straightforward prototypes, WoodSpring Suites sticks to a no-frills approach. The brand is designed to take less than 12 months to build and does the basics right. After
  • Published in Base4
Tagged under: Brand Standards

Keeping Up with Hotel Prototype Design Trends

Friday, 12 July 2019 by Base4
Reading Time: 6 minutes A hotelier’s quick guide to what’s trending in prototype design Pivoting toward technology and younger generations, the hospitality industry is seeing frequent changes in the various prototype designs. Today, these design trends are easily recognizable and appreciated by not only individuals working in the A/E industry, but also your hotel guests. In this article, our
  • Published in Base4
Tagged under: Brand Standards

LOOK INSIDE THE NEW HYATT PLACE PROTOTYPE!

Friday, 22 February 2019 by Base4
Reading Time: 3 minutes Last year, Hyatt Place announced its reimagined brand experience—a new generation of hotels focused on three key areas: thoughtful design, enhanced well-being, and better value for World of Hyatt members. With this brand evolution now underway, Base4 has been working on several projects using the new generation prototype. Partnering with Hyatt Place hotels, we hope
  • Published in Base4
Tagged under: Brand Standards

DEVELOPERS CONSIDER DUAL BRANDED HOTELS

Thursday, 30 November 2017 by Base4
Reading Time: 4 minutes Developers Considering Dual Branding for New Projects In recent years, dual-branding has become a popular trend with increased interest among both business and leisure travelers. Dual-branded hotels, also known as “Two-in-One” hotels or “Two-Pack” hotels, are simply single structure hotels housing two separate hotel flags typically under the same brand umbrella. Our team is excited
  • Published in Base4
Tagged under: Brand Standards

A NEW IHG BRAND – AVID™ HOTELS

Monday, 02 October 2017 by Base4
Reading Time: 2 minutes A New IHG Brand – avid™ hotels Last week, InterContinental Hotels Group (IHG) named its new midscale hotel brand – avid™ hotels. Our team is excited to already be working on several avid™ projects across the country. Below you will see a couple of renderings from one of these projects that our team recently created.   The brand will
  • Published in Base4
Tagged under: Brand Standards

HILTON LAUNCHES TRU BRAND

Thursday, 28 January 2016 by Base4
Reading Time: 3 minutes This Monday Hilton Worldwide officially launched the new Tru brand to the midscale hotel market. Hilton already has 102 Tru franchises signed with 30 more in the pipeline. Base4 is excited to be working on designs for several of these throughout the US. With the Tru flag, Hilton is targeting a cross generation of travelers who respond to a mass appeal product. The standard Tru prototype will feature a large 2,800
  • Published in Base4
Tagged under: Brand Standards

HOT NOW

  • Addressing The Rising Construction Costs
  • Major Hotel Prototype Upgrades
  • A Look Into Prefabrication

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