Dual-Branded Hotels: The Future of Hospitality Investments

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Real-World Examples of Successful Dual-Branded Hotels

Hotel developers are looking for a way to attract new customers while cutting costs. A Dual-Branded hotel could be the right option for your next project. A Dual-Branded hotel allows developers to offer twice the options within a single property. Read on.

DUAL HOME2 SUITES & TRU HOTEL

 

Dual-branding has become a popular trend with increased interest among business and leisure travelers.

What is a Dual-Branded Hotel?

A Dual-Branded hotel is a property that combines and houses two hotels that operate together. Usually, these hotels combine two brands under the same umbrella. One of the most appealing parts of a two-brand, one-building approach is maximizing the value of land, which is one of the highest costs of developing a new hotel property.

Dual-Branded hotels are designed using a linked or blended model:

• Linked: Two hotels in one building with standalone entrances and lobbies. Back-of-house (BOH) operations and guest amenities such as meeting spaces, restaurants, or pools are shared between the two hotels.
• Blended: One building with one common entrance for both hotels. In addition to back-of-house (BOH) operations and amenity spaces, front-of-house spaces such as lobbies and breakfast areas can also be shared.

Benefits of Dual-Branded hotel

• Reduced Construction Cost: Sharing costly parking, utility infrastructure, receiving/trash, pool & fitness areas, meeting rooms, laundry, restaurants, and engineering departments can save significant costs.
• Maximized Density: Locating two hotels on one parcel greatly increases the number of guestrooms per square foot of property, which is important in areas where land is at a premium.
• Decreased Operational Overhead: Utilizing housekeeping, maintenance, BOH/FOH staff, and engineering for both flags allows more flexibility in allocating staff where needed.
• Diversified Target Guest: From a marketing standpoint, offering “two in one” can be more attractive for a diversified target audience. Providing both select service and extended stay accommodation allows owners to service a larger range of guest demand.
• Enhanced Guest Experience: Guests can take advantage of larger shared service amenities such as oversized fitness rooms, pools, and bars that may not otherwise be present if it were a standalone flag.
• Eliminates Competition: Securing two high-demand brands means developers can worry less about a new hotel from the same loyalty program next door.

Reduced Construction Costs

Enhanced Guest Experience

Diversified Target Guest Market

The hospitality industry has exciting opportunities ahead, and BASE4 is proud to be a part of it. Our team is here to guide you in developing these incredible hotels.

Here’s a highlight of some of our Dual-Branded hotel projects:

Our 225 full-time staff have worked worldwide, gaining invaluable experience and expertise in quality standards, specifications, and international best practices in design.

 

 

Thank you,

Blair Hildahl
BASE4 Principal
608.304.5228
BlairH@base-4.com