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BASE4 helps developers navigate hotel brand selection for maximum profitability.
Wednesday, 12 February 2025 / Published in Base4

Hotel Brand Selection: A Critical Decision for Developers

Reading Time: 3 minutes

For hotel developers, selecting the right brand is a critical decision that directly impacts guest appeal and long-term profitability. The ideal brand provides more than name recognition; it delivers operational support, streamlined design processes, and a competitive edge. So, how do you determine what brands are options, how many keys you can fit on a site and rough construction costs? Read on.

Let’s Talk About Your Next Hotel Project!

 

Only 30% of brands delivered above-average RevPAR growth over the past five years!

~ CBRE Hotels Report

Hotel Brand Selection Is Important

Chart showing RevPAR growth by chain scale for different hotel brands.
Chart comparing RevPAR growth by segment for extended-stay, full-service, and limited-service hotels.

How We Can Help!

  • Will your preferred hotel brand fit on the site? 
  • How many keys can you fit? 
  • What are rough construction cost estimates? 

Our experienced team at BASE4 can work with you to develop a comprehensive concept plan in a typical 24-48 hour turnaround time.

This includes all the information needed for franchise applications and preliminary city discussions, including:

  • Zoning Study
  • Site Plan
  • Floor Plans
  • Square Footage Program
  • Enlarged Unit Plans

Site Analysis & Floor Plans

Example of a site plan developed by BASE4 for a hotel project.
Example of floor plans developed by BASE4 for a hotel project.

*Yes, we can often prepare all of these items in 24 hours!

Our Concept-1 Team can bring your vision to reality!

BASE4 offers a comprehensive site analysis service to assist developers in evaluating the feasibility and potential of new hotel projects.

BASE4’s swift turnaround and tailored services aim to maximize site potential and streamline the development process for hotel projects. We provide the expertise and support needed to bring your vision to life.

Rendering of a modern hotel exterior designed by BASE4.

Our comprehensive in-house services ensure seamless project execution from concept to completion.

 

Have a New Hotel Project?

 

Thank you,

Blair Hildahl
BASE4 Principal
608.304.5228
BlairH@base-4.com

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