Opening day drives revenue.
Franchise approval determines opening day.
Every week your project sits in a brand resubmission cycle is a week of lost room revenue, continued interest carry, and delayed return.
Most developers accept multiple review cycles as normal.
They shouldn’t.
When your design team plans for first-pass approval, construction can start sooner, CO happens sooner, and revenue starts sooner.
Why Franchise Resubmissions Cost You Time
Each additional review cycle can add weeks to your schedule:
- Brand comments
- Drawing updates
- Internal re-coordination
- Resubmission
- Re-review
That delay compounds across architecture, engineering, and interiors.
The result is not just “paperwork delay.”
It is a shifted construction start and a pushed opening date.
Most delays aren’t bad luck. They’re preventable.
What Changes When You Design For First-Pass Approval
Faster franchise approval means:
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Construction starts earlier
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Fewer redesign cycles
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Lower holding costs
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Earlier Certificate of Occupancy
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Revenue begins sooner
This is one of the most controllable schedule levers in hotel development.
Why BASE4 Gets First-Pass Approvals
We do not treat every submission as new.
Our process is built around predictability.
- We track franchise comments by flag and by phase
- Our internal QC checklists are updated after every review cycle
- Before any 30% submission goes out, it is reviewed against prior brand comments for that specific flag
- Architecture, Engineering, and Interiors coordinate internally before the brand ever sees the set
- Our team specializes in hotels, not general commercial work
The result is simple: our sets generate fewer comments and move through review faster.
If you are planning a new hotel and want to protect your opening date from unnecessary review cycles, let’s talk.
Thank you,
Blair Hildahl
BASE4 Principal
608.304.5228
BlairH@base-4.com
