Reading Time: 4 minutesThe extended-stay market has been hot among developers. This segment has many contenders, ranging from midscale to upscale, catering to different guest demographics. Featuring one of the most straightforward prototypes, WoodSpring Suites sticks to a no-frills approach. The brand is designed to take less than 12 months to build and does the basics right. After

Reading Time: 6 minutesA hotelier’s quick guide to what’s trending in prototype design Pivoting toward technology and younger generations, the hospitality industry is seeing frequent changes in the various prototype designs. Today, these design trends are easily recognizable and appreciated by not only individuals working in the A/E industry, but also your hotel guests. In this article, our

Reading Time: 3 minutesLast year, Hyatt Place announced its reimagined brand experience—a new generation of hotels focused on three key areas: thoughtful design, enhanced well-being, and better value for World of Hyatt members. With this brand evolution now underway, Base4 has been working on several projects using the new generation prototype. Partnering with Hyatt Place hotels, we hope

Reading Time: 4 minutesDevelopers Considering Dual Branding for New Projects In recent years, dual-branding has become a popular trend with increased interest among both business and leisure travelers. Dual-branded hotels, also known as “Two-in-One” hotels or “Two-Pack” hotels, are simply single structure hotels housing two separate hotel flags typically under the same brand umbrella. Our team is excited

Reading Time: 2 minutesA New IHG Brand – avid™ hotels Last week, InterContinental Hotels Group (IHG) named its new midscale hotel brand – avid™ hotels. Our team is excited to already be working on several avid™ projects across the country. Below you will see a couple of renderings from one of these projects that our team recently created.   The brand will

Reading Time: 3 minutesThis Monday Hilton Worldwide officially launched the new Tru brand to the midscale hotel market. Hilton already has 102 Tru franchises signed with 30 more in the pipeline. Base4 is excited to be working on designs for several of these throughout the US. With the Tru flag, Hilton is targeting a cross generation of travelers who respond to a mass appeal product. The standard Tru prototype will feature a large 2,800