Virtual reality (VR) technology is taking both the architecture—and hospitality— industries by storm! From the old school paper-based drafting to relatively modern digitally produced 2D renderings, architecture has evolved into something much more lifelike. So what is VR after all? And why does it matter for your hotel? Here we go! A Different World Virtual

Last year, Hyatt Place announced its reimagined brand experience—a new generation of hotels focused on three key areas: thoughtful design, enhanced well-being, and better value for World of Hyatt members. With this brand evolution now underway, Base4 has been working on several projects using the new generation prototype. Partnering with Hyatt Place hotels, we hope

You can tell a lot about a hotel by its lobby. Most guests judge the quality of their stay within minutes of first entering a hotel. For hoteliers, the lobby serves as a portal to showcase the hotel’s personality—and that’s why every detail counts! In today’s newsletter, I focus on your hotel’s lobby design and