Reading Time: 4 minutes Designing multifamily properties requires a gentle balancing act. Developers who play it too safe might not make the right move they need to stand out in a crowded marketplace. Those who go too far risk turning away from potential renters. Creating an atmosphere of comfort, charm, and functionality within the project’s budget is the goal. Read

Reading Time: 6 minutes How to Customize Your Interiors While Maintaining Timelines and Budget “Let’s just go prototype.” How many times have you said this to your team? Many hoteliers choose an ID-light package because they want to save time and money—thinking that prototype interiors work just fine. While prototypes are designed to deliver optimized guest experience, custom interior

Reading Time: 5 minutes How important is a guestroom work desk? It’s been debated for a while now. A few years back, some hotels tried eliminating this staple and ended up receiving mixed responses from business and leisure travelers. Guest feedback shows that the preferred desk would be strategically designed and well-placed in the room, allowing multiple purposes beyond

Reading Time: 3 minutes You can tell a lot about a hotel by its lobby. Most guests judge the quality of their stay within minutes of first entering a hotel. For hoteliers, the lobby serves as a portal to showcase the hotel’s personality—and that’s why every detail counts! In today’s newsletter, I focus on your hotel’s lobby design and

Reading Time: 4 minutes Boardroom Design Reimagined! Guest preferences continue to evolve! As designers continue to reimagine more functional guestrooms and interactive common spaces, the underutilized boardroom also has begun to change shape. The formerly stale feel of boardroom design has been rapidly progressing into a multifunctional and creative space. Indeed, your hotel could offer dynamic boardroom space useful for

Reading Time: 2 minutes Announcing Base4 Interior Design! Base4 proudly introduces our Interior Design Department! Earlier this year, we launched our in-house and US-based Interior Design Department- Base4 Interiors- with a team of skilled, experienced and innovative designers. With the addition of Base4 Interiors, our firm now offers full-service AE design, in-house. The intent of the expansion is improved integration of clients’